Start with online direct
Sell direct to consumers via Shopify or Amazon to build an audience and prove product-market fit. Aim for 1,000+ paying customers before approaching retail.
The BOBSA network
Black Owned Beauty Supply Association certification opens doors to BOBSA member stores. Submit your product line and brand story for review.
Pricing for wholesale
Most stores expect 50% wholesale margin (you sell at $10, they sell at $20). Your COGS should be under $3 per unit to make this work.
Pitch package
Branded line sheet with photos, price list, retail support kit (in-store sampling, social-media support), and a 30-day trial offer.